Personalised gifts market to grow by $10.76b by 2029

A key driver of growth is the rise of eco-friendly gifts.

Technavio projects a 6.7% compound annual growth rate (CAGR) for the global market for personalised gifts from 2025 to 2029, totaling $10.76 billion. Even though seasonal demand continues to be a challenge, key growth drivers include the rise of eco-friendly gifts and continuous product innovation. Gifts that are made by hand and good for the environment are getting more and more popular as people look for unique and sustainable options. Biodegradable and non-toxic gifts, especially those designed for babies, are in high demand due to their safety and environmental benefits.

Additionally, digital and non-store platforms are also thriving, driven by increased smartphone usage and digitization.  E-commerce sites like Redbubble, Spencer Gifts, and Personalisation Mall are capitalising on this trend, offering a wide variety of customizable products.

Accompany the Retail Asia community. Personalised categories such as custom clothing, accessories, and desk items are popular across demographics, whilst innovations like 3D printing and user-submitted artwork are gaining traction.
 However, the market faces challenges due to its seasonal nature.  Sales typically peak during events like Valentine's Day, Mother's Day, and Father's Day, requiring vendors to frequently update their offerings to meet demand.  Economic risks, including trade tensions and recession fears, also pose potential threats to growth.

Despite these challenges, the market presents significant opportunities.  Experiential gifting is gaining popularity, with social media influencers driving demand for personalized experiences Moreover, vendors are also prioritising eco-friendly products, which provide health and environmental advantages.